The Mayfly maybe one of the species of poorly considered insects. It is not beautiful, like a butterfly, it is not unusual or interesting in its behavior and it only lives for about one day. However, Vodafone has found inspiration in the small Mayfly and has decided to provide it as inspiration for life!
The video idea actually takes inspiration from the fact that the Mayfly only lives for one day. This is a day in which it takes all the journeys and takes on all the things that are fun and pleasurable for it! At the end of the day, the Mayfly is set to have had a wonderful life and that is the way in which people should live their lives as well.
The ad for Vodafone implies that the way in which life is set out for people provides them with a lot more chances than for Mayflies and that they should live every day like it is the first, the last and the only one they get! The campaign became known internationally and it was one of the most appreciated ones created by the telecommunications brand and one that was inspired and managed to inspire in its own turn!